If you're a parent, you're probably familiar with the Nick Jr. show Blue's Clues. One of the main songs in the show happens at mail time when the host goes to the mailbox and gets a letter from a child. Having two young children who've watched the show for years, I know it by heart: "We just got a letter, we just got a letter, we just got a letter, I wonder who it's from!"
I haven't seen the show in a while, but today I walked in the room where they were watching and noticed that the words have changed: "We just got an email, we just got an email, we just got an email, I wonder who it's from!"
The show targets young kids, maybe three or four years old. Why the switch? I'm sure helping kids understand technology had something to do with it, but it also creates a pretty cool advertising tie-in for Nick Jr. When you visit the main page for Blue's Clues, there's a nifty little place to send an email card, just like in the show, to a friend. When you receive the email card, it has an advertisement : For great Games and Activities go to NickJr.
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