Have you ever run great email campaign or promotion that just works time and time again until one day when someone - usually not a marketer - decides it's getting boring? The analytics don't back up this hunch, but all the same, the promotion gets the axe. Anne Holland from Marketing Sherpa has an interesting article on her blog about this phenomenon.
Holland sees three reasons why this happens:
#1. Boredom -- the marketing department is bored of the creative, the offer, whatever and figure newer is always better.
#2. Ego/Salary justification -- a new marketer, agency, or president has come on board and they want to put their personal stamp on the campaign.
#3. Politics -- power has changed hands somewhere internally and whoever now has it wants to make changes for pet projects/pet peeves.
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