The Georgia bill that would have established a kid's do-not-email registry died last week, writes Multichannel Merchant (via Mediabuyerplanner.com). Similar bills in Connecticut, Iowa, Wisconsin, Hawaii and Illinois have been killed as well.
Current bills in Michigan and Utah have established children's do-not-email list and threaten email that contains legal adult content. They let parents and guardians register minors' "contact points" and email addressed as off limits to adult material. The bills also allow parents to sue, scaring away marketers in those states from making pitches containing product references such as automobiles and airplane glue.
