When it comes to deliverability, here's something you can do to make sure your emails get through. Set up accounts with the major ISPs such as AOL, Yahoo and Hotmail. Before you send out your email, send a test of the blast to these accounts. Send it the same way you plan to send the blast - same subject line, from address, etc. If they don't get through, it could be due to a number of factors including content, design, and how you send the emails - is the delivery vendor reputable and does it put a lot of resources towards ISP relations?
Yahoo, Hotmail, and AOL remain as the predominant delivery channels for opt-in commercial email communications, according to a study by Lyris. Twenty-six percent of American Internet users are receiving opt-in commercial emails via Yahoo, 21 percent via Hotmail, and 13 percent via AOL. In contrast, only 8 percent of American Internet users are receiving opt-in commercial emails via their work email accounts.
