Wal-Mart Recruits Bloggers for PR Battle

Under fire for its less-than-employee-friendly policies, among other reasons, Wal-Mart has apparently been rallying a force of blogger loyalists and mercenaries, supplying them with PR ammunition in hopes of beating back the assault, writes the New York Times (via MarketingVOX). Pro-Wal-Mart propaganda produced by public relations firm Edelman has appeared in blogs, often verbatim and without attribution - clearly counter to the norms and unwritten rules of civilized blogging behavior, as well as word-of-mouth best-practices.