Email marketing spending will grow from $885 million in 2005 to $1.10 billion in 2010, and spam will drop drastically in that same period, according to a new report from JupiterResearch, B to B reports (via MediaBuyerPlanner). The average email user saw 3,253 spam emails in 2005; that number will drop to 1,640 in 2010.
B-to-C email marketing will grow 5 percent annually to $897 million by 2010, while B-to-B spending on email will grow by only 2.4 percent annually to $206 million in 2010, writes DM News.
Email address churn has been at its highest level within the last year thanks to the speed of broadband adoption in the U.S., making list hygiene a challenge for brokers.
Growth in the market will be driven by spending on retention, acquisition, and transactional email.
