MarketingSherpa has published a new case study that points to the importance of testing email and landing pages in combined testing. Last December Pete's Coffee & Tea tested three different email discount offers - with surprising results. Don't miss how adding the offer to every page of the site that email click-throughs see on their path (not just their initial landing page) helped improve results. The article is only free until March 26 so hurry and get it now.
I should probably also mention that Fast Trike wrote the case study and that we provide weekly email newsletter articles to Marketing Sherpa.
