Datran Media will pay a $1.1 million settlement to the New York Attorney General's office stemming from charges that Datran bought e-mail lists that it knew to be in breach of the originating sites' privacy policies, ClickZ reports.
Datran has to destroy the data in question, tighten up its policies in dealing with personally identifiable information, appoint a chief privacy, and independently confirm that all lists it buys going forward are in compliance with the seller's privacy policies.
The largest list came from Gratis Internet, which operates several sites that collects personal information in exchange for the chance to win iPods, DVDs, computer equipment or other prizes by signing up for offers from advertiser partners and referring friends to do the same.
